How to Start an Email List as a Creator
(Even If You’re Not Techy)

If you’re a creator — whether you sell on Etsy, run a blog, offer services, or manage a small shop — you’ve probably heard people say, “You need an email list.”

But why? And how can you set one up without getting overwhelmed by tech stuff?

In this guide, I’ll walk you through:
✅ Why you need an email list (even if you’re small)
✅ How to set it up easily using MailerLite
✅ Tips to launch your first campaign and grow your list

Let’s dive in!

Why You Need an Email List as a Creator

Relying only on social media or marketplace platforms (like Etsy or Instagram) can be risky.

Algorithms change, accounts get limited, and platforms control how much of your audience actually sees your content.

An email list gives you:

Direct access to your audience
Higher conversion rates than social posts
Control over your contacts and data

It’s one of the most powerful ways to build trust, drive sales, and create long-term connections.

Step 1: Choose an Easy Tool (I Recommend MailerLite)

If you’re not super techy, MailerLite is one of the best platforms for beginners.

Why I love MailerLite:
✨ Drag-and-drop editor (no code!)
✨ Free plan for up to 1,000 subscribers
✨ Beautiful email templates
✨ Built-in landing pages and forms
✨ Automation tools when you’re ready to scale

👉 Get started with MailerLite here

Step 2: Set Up Your Account & First Signup Form

Once you’ve signed up:
1️⃣ Create a subscriber group (example: Etsy Fans, Blog Readers, Art Collectors)
2️⃣ Use MailerLite’s form builder to make a signup form or landing page
3️⃣ Add the form link to your website, Etsy shop bio, or social media profiles

💡 Tip: Offer a small incentive to get people to sign up — like a free printable, discount code, or exclusive tips.

Step 3: Send Your First Email

When you have a few subscribers, it’s time to send your first email!

Keep it simple:

Introduce yourself
Share what they can expect (how often you’ll email, what type of content)
Deliver the freebie or discount you promised

Don’t worry about fancy designs yet — focus on friendly, authentic writing.

Step 4: Keep Growing Your List

Here are easy ways to grow your list:
✅ Add sign-up links everywhere: website, Instagram bio, Etsy thank-you notes
✅ Create a lead magnet (like a free guide, checklist, or template)
✅ Run a giveaway or contest
✅ Collaborate with other creators

Remember: It’s better to have 100 engaged subscribers than 10,000 people who don’t care.